What you’re seeing here are some of the early tests our team created while shaping the Ledger brand site. These experiments played with HUD-style animations, call-to-actions, and typography treatments—moments where we could push the look and feel and see what stuck. None of this is “final,” but that’s part of what makes it exciting: sharing the process, the explorations, and the little sparks that eventually guide us to the bigger picture. For this project we worked with the incredible Lex Houben to bring this motion to life.