When the creative team started prepping ideas for this shoot, we kept coming back to a specific feeling: late-90s, early-2000s game night. Classic Monopoly on the table, a stack of greasy Domino’s napkins nearby, the warm grain of a wooden dining table catching the overhead light. The ritual of passing GO, and fighting over who gets to be the hat.
With this Bitcoin edition, we wanted the update to feel seamless—a shift in theme, not energy. Same analog warmth, new digital stakes. A familiar universe, updated for the world of Bitcoin.