For this collaboration between Ledger and Pudgy Penguins, the Ledger creative team set out to capture a feeling that’s both playful and premium — Built to Secure. Designed to Chill.
We curated the textures: soft blue lighting, pebble-style ice cubes, and even giant shards of iceberg-like ice, creating a world where the Ledger x Pudgy Penguins collection feels at home.
From concept to shoot, this was a process of balancing playfulness with sophistication.